BT agilemedia, a provider of voice, text and IVR premium rate services and solutions for the participation media marketplace, has joined forces with Zone4Play Inc., a provider and developer of interactive software for the gaming industry. The two will offer a number of Participation TV games for production companies, service providers and broadcasters. Games offered will include roulette.
TV channels will now be provided with live or prerecorded programming that will allow players to play for fun, for a prize, or with real bets from their living room couch. Zone4Play will provide the gaming engine, while BT agilemedia will take care of the IVR and the SMS infrastructure. The current game list includes sudoku, deja vu, the golf wall, bombed out, hi-lo ball, dice, keno, roulette, Riverside (horse racing), speedway (car racing).
"We've seen viewers' appetite for TV quizzes and competitions grow dramatically over the past year or so. We are responding to this demand by offering broadcasters, TV companies and service providers a variety of interactive games which they can offer viewers. Participation TVGaming provides an additional revenue stream, which is critical in this increasingly competitive market. We are pleased to work with Zone4Play because of their record in delivering innovative gaming services and experience in working with television companies,” reported Jeremy Hallsworth, chief executive of BT agilemedia. | 
